A How Now Wow matrix is an idea selection tool that helps categorise ideas based on their originality and the ease of implementation.

1) Use this table to assign an impact and effort rating to your ideas.

Consider their impact and the effort they would require. It’s based on the ‘Impact vs Effort’ matrix.

High impact, low effort = quick wins

High impact, high effort = projects

Low impact, high effort = hard slog

Low impact, low effort = fill in tasks (avoid)

2) Assign the ‘action priority’.

3) Decide what to do next and assign.

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